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Description
This training course has been constructed to introduce you to the Google AdWords advertising system. Within the course I will show you how to get setup and start using it, how to use it as it is designed to be used, and I will show you some advanced techniques and strategies that will help you get the greatest bang for your buck when you use it. These are professional usage techniques that many advertisers who use this system never learn – or even know that these features exist and they can save you a lot of advertising money and can get you greater profitable returns on each dollar you spend within this system.
The course begins with an introduction to what Google AdWords is followed by two lectures on why it is also important to do a little SEO work on your website or at least the landing pages you will be sending people to through your ads – this includes some tips on how to make these pages look good to Google. Why? Well constructed landing pages that you target and that Google sees will have an impact on how well your ads get positioned in Google search results and how much you have to pay per click to get people to your site as Google analyzes it beforehand and gives it a “Quality Score” rating – which I then explain the components of to end Section One of the course.
Who is the target audience?
A business owner with a website
A digital marketing student or new practitioner
An online marketing professional
Requirements
A basic knowledge of online marketing concepts
A Google Account (G-Mail, YouTube, Google Plus, etc.)
A website would be useful for those doing this for their own business
