Video > Other
A style guide helps clarify a company's voice, look, and identity. In this course, Nigel French explains the components that make a style guide—sometimes called a branding guidelines book. The course shows the importance of the style guide for maintaining logo integrity, a unified voice, and consistent use of typography, color, and imagery.
Topics include:
Understanding how style guides fit into the branding process
Who is a style guide for?
Formatting the guide
Deciding what to include
Identifying your position statement and voice
Working with logos and typography
Formalizing brand colors
Working with images
